Dance Source Houston Launches New Branding, Website and Online Magazine

Dance Source Houston (DSH) is delighted to launch a major rebranding initiative today, marking the beginning of a new phase for DSH. The decision to redevelop the DSH brand was brought about by the organization’s taking over management of Barnevelder Movement/Arts Space earlier this year.

Changes include a freshened graphic identity, new website, online magazine called The Dance DiSH, and an events curation/listing partnership with Houston Arts Alliance. All of these changes are designed to enhance the services and value that DSH provides to its dance artist members, Houston’s dance-loving audiences, and patrons of The Barn – Dance Source Performing Arts Space (formerly Barnevelder).

Key components of the project:

• Graphic identity characterized by common colors/elements throughout all DSH marketing materials
• Messaging relevant to DSH’s three constituent groups: Dance Artists and Organizations, Dance Audiences, and The Barn patrons
• A new visually rich, mobile responsive DSH website that highlights member organizations, upcoming dance performances (via DSH’s signature offering, The Dance Card), happenings at The Barn, and more
• A partnership with Houston Arts Alliance through which DSH will curate and update all Dance and The Barn events on Artshound and publish them via embedded feeds on the DSH website as well as in print via The Dance Card
• The Dance DiSH, an online magazine that features news and articles by dance writers, artists and experts. The Dance DiSH updates/replaces DSH’s “Dance Writings” and makes several years of dance content searchable and browse-able in a visually rich and interactive online format that invites readers to browse, comment and even propose articles.

“We are excited to launch these new services for our members and their audiences, as we know it will make it easier for everyone to appreciate and enjoy all that Houston’s dance community has to offer,” said Stephanie Todd Wong, Dance Source Houston’s Executive Director.

The project was supported by a grant from Houston Endowment, involved participation from Houston Arts Alliance, and was developed in partnership with arts marketing consultant, Terri Golas.

Contact: Stephanie Todd Wong, Executive Director, Dance Source Houston
Email: stephanie@dancesourcehouston.org
Phone: 713.224.DANC (3262)
www.dancesourcehouston.org

About Dance Source Houston
Dance Source Houston is a 501(c)(3) nonprofit organization dedicated to creating audiences and appreciation for contemporary dance in Houston and beyond. Dance Source Houston publishes The Dance Card – Houston dance event listings, The Dance DiSH online magazine, and manages The Barn – Dance Source Performing Arts Space. www.dancesourcehouston.org

About Artshound.com
Launched in December 2005, Artshound.com is the authoritative online calendar for Houston’s thriving cultural sector. As part of the Houston Arts Alliance (HAA) mission to advance and expand tourism while nurturing and promoting participation in the arts, Artshound.com offers comprehensive listings on the best of what to do, where to go and what to see in the 10-county Houston region (from Brenham to Galveston)! This web-based resource features not only the best of arts and culture in the city, but also festivals, special events, family attractions, free and outdoor events, workshops, job opportunities, venues and a directory of cultural organizations. Serving as a community hub for both Houstonians and tourists, Artshound.com is updated daily to supply the latest information on regional happenings. To guide patrons, Artshound.com offers curated featured events and active feeds on both Twitter and Facebook, as well as an Artshound Picks-of-the-Week e-Newsletter. New to the site is the ability to purchase half-price tickets via Goldstar.